Blogging Site Tumblr Makes Itself the News

The social blogging site has hired a content executive and a Newsweek writer to document the service and market it to users.

"],["_trackPageview"]]; (function(d,t){ var g=d.createElement(t), s=d.getElementsByTagName(t)[0]; g.async=1; g.src=("https:"==location.protocol?"//ssl":"//www")+".google-analytics.com/ga.js"; s.parentNode.insertBefore(g,s) }(document,"script"));